Suzuki Going High-Tech; Will include Pandora in 2013 Models

When considering motorcycles, Suzuki is likely a brand that comes to mind. Their cars, on the other hand, nearly go unnoticed unless you are looking for specifically cheap transportation. They typically only account for a fraction of a percent of U.S. auto sales, but that fraction is a tight and very loyal market. Well, it looks like they are trying to dig themselves out of obscurity by adding high-end features to their vehicles.

Starting in the 2013 model year, nearly every Suzuki car, truck, and SUV will include a Garmin stereo system that will also include Pandora radio. With the internet taking over everything nowadays, it’s only expected that internet radio would make its way into more cars – heck, some cars now have a hard drive bigger than my desktop PC, seriously…

Pandora works a lot like satellite radio, as it is not broadcasted from terrestrial towers, but rather streamed through the internet. You can personalize your own station too, so there is no need to swap the station every time something you can’t stand comes blasting through the speakers.

There is no receiver or anything like that for Pandora radio, so this is really not costing Suzuki much, meaning the cost to you would be minimal, if anything. The Garmin radio connects to an iPhone, per Pandora, and the iPhone in turn receives the Pandora signal, broadcasting it through the radio. It makes us curious because Pandora radio also has an Android app, which means nearly any phone on the market can receive its signal. However, Pandora specifically mentions just the iPhone in its press release.

We are starting to wonder if iPhone and Garmin are maybe up to something, or did the Pandora rep just misspeak. For the sake of all Suzuki buyers that choose to use this service, we hope the latter is the truth. From our research, it looks like Garmin and Suzuki have apps for both Android and iPhone, so it was likely a mistake to just say “iPhone.”

Regardless of its connectivity, this is a step in the right direction towards Suzuki reeling in its direct competitors, Hyundai and Kia.

topspeed.com